Integrating the malt value chain
A complete approach to malting barley procurement must take into account these six key areas — which implies good knowledge and prior in-depth analysis of local contexts — and deploy pragmatic, multi-faceted solutions keyed to situations and customer needs in each region.
In the final analysis, for Malteurop there is no single procurement chain, but rather different models of origination and supply of malting barley — models which are modular and scalable to accompany markets and brewers.
At Malteurop these models encourage, wherever possible, the use of local resources and direct relations with growers, in a perspective of sustainability.
In regions that are insufficient producers of suitable barley, Malteurop organizes and secures the necessary procurement flows, adapting to local contexts and the specific needs of brewers.
Malting consists in causing the grain to germinate and set in motion the transformation undergone naturally by the plant during its growth, and then halting that transformation more or less rapidly depending on the characteristics desired.
Malt is the main ingredient of beer - it takes as much as 200 grams of malt to make a liter of beer. The other ingredients are water, hops (two grams per liter of beer), and yeast (one centiliter per liter of beer).
Thanks to its experience and its international scope, Malteurop has developed real expertise over the entire malting-barley chain and a complete and dynamic approach to all aspects of barley supply and procurement.
Working together with grain growers is a natural approach for Malteurop. Firstly because growers are at the very origin of Malteurop and because they are part of the Group’s shareholding structure via their cooperatives.
Working together: Malteurop also puts that philosophy into practice with its own suppliers, seed producers-breeders, storage operators, and carriers. For in fact all of them make important contributions to the proper operation of the barley value chain, in particular as regards traceability and food safety.
